Imagen 4 is Google’s newest AI image generator

23/05/2025

Imagen 4 is Google’s newest AI image generator | TechCrunch

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Imagen 4 is Google’s newest AI image generator | TechCrunch

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Imagen 4 is Google’s newest AI image generator
==============================================

[Kyle Wiggers](https://techcrunch.com/author/kyle-wiggers/)

10:45 AM PDT · May 20, 2025

Google is rolling out a new image-generating AI model, Imagen 4, that the company claims delivers higher-quality results than its previous image generator, [Imagen 3](https://techcrunch.com/2024/05/14/google-launches-new-video-and-image-generation-tools/).

Unveiled at [Google I/O 2025](https://techcrunch.com/storyline/google-i-o-2025-live-coverage-gemini-android-16-updates-and-more/) on Tuesday, Imagen 4 is capable of rendering “fine details” like fabrics, water droplets, and animal fur, Google says. The model can handle both photorealistic and abstract styles, creating images in a range of aspect ratios and up to 2K resolution.

“Imagen 4 is [a] huge step forward in quality,” Josh Woodward, who leads Google’s Labs group, said during a press briefing. “We’ve also [paid] a lot of attention and fixes around how it generates text and topography, so it’s wonderful for creating slides or invitations, or any other thing where you might need to blend imagery and text.”

![Image 7: Imagen 4](https://techcrunch.com/wp-content/uploads/2025/05/Imagen.png?w=680)

A sample from Imagen 4**Image Credits:**Google

There’s no shortage of AI image generators out there, from [ChatGPT’s viral tool](https://techcrunch.com/2025/03/31/openais-new-image-generator-is-now-available-to-all-users/) to [Midjourney’s V7](https://techcrunch.com/2025/04/03/midjourney-releases-its-first-new-ai-image-model-in-nearly-a-year/). They’re all relatively sophisticated, customizable, and capable of creating high-quality AI artwork. So what makes Imagen 4 stand out from the crowd?

![Image 8: Imagen 4](https://techcrunch.com/wp-content/uploads/2025/05/Imagen-4-dandelion.png?w=680)

Another Imagen 4 sample**Image Credits:**Google

According to Google, Imagen 4 is fast — faster than Imagen 3. And it’ll soon get faster. In the near future, Google plans to release a variant of Imagen 4 that’s up to 10x quicker than Imagen 3.

Imagen 4 is available as of this morning in the Gemini app, Google’s Whisk and Vertex AI platforms, and across Google Slides, Vids, Docs, and more in Google Workspace.

Topics

[AI](https://techcrunch.com/category/artificial-intelligence/), [Google](https://techcrunch.com/tag/google/), [Google I/O](https://techcrunch.com/tag/google-io/), [Imagen](https://techcrunch.com/tag/imagen/), [Media & Entertainment](https://techcrunch.com/category/media-entertainment/)

![Image 9: Kyle Wiggers](https://techcrunch.com/wp-content/uploads/2022/03/Kyle-Wiggers.jpg?w=150)

Kyle Wiggers

AI Editor

[](https://twitter.com/Kyle_L_Wiggers)[](https://bsky.app/profile/kylelwiggers.bsky.social)[](https://techhub.social/@kylelwiggers)[](https://www.linkedin.com/in/kyle-lee-wiggers/)

Kyle Wiggers is TechCrunch’s AI Editor. His writing has appeared in VentureBeat and Digital Trends, as well as a range of gadget blogs including Android Police, Android Authority, Droid-Life, and XDA-Developers. He lives in Manhattan with his partner, a music therapist.

[View Bio](https://techcrunch.com/author/kyle-wiggers/)

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