Google’s Veo 3 AI Video Creation Tools Launched for General Use
Google’s Veo 3 AI Video Creation Tools Launched for General Use
Google has made its most powerful AI video creator, Veo 3, available for everyone to use on its Vertex AI platform. Additionally, for those needing to work quickly, a speedier version called Veo 3 Fast is also ready for immediate use.
Do you have a fantastic video idea but face challenges with cost, time, or technical skills? This tool is designed to provide a faster way to transform text ideas into various video formats including short films and product demos.
Since May, around 70 million videos have been created, indicating a significant global interest in these AI video creation tools, with businesses generating over 6 million videos since getting early access in June.
The Real-World Applications for Veo 3
Many companies, from global design platforms to major advertising agencies, are already using Veo 3. For example, Canva is integrating Veo into its software to streamline video creation for users.
“Enabling anyone to bring their ideas to life has been core to Canva’s mission since we began. By integrating Google’s Veo 3 into Canva AI, users can now create high-quality videos effortlessly from their existing Canva subscriptions,” said Cameron Adams, Co-Founder and Chief Product Officer at Canva.
Creative agencies like BarkleyOKRP are finding significant improvements in speed and quality, often remaking videos due to enhanced features in Veo 3.
“The advancements from Veo 2 to Veo 3 are remarkable, particularly in synchronization of voice and mouth movements,” commented Julie Ray Barr, Senior Vice President Client Experience at BarkleyOKRP.
Moreover, companies like eToro are adeptly utilizing Veo 3 to create customized advertisements for different markets, showcasing its global reach.
“With Veo 3, we produced multiple AI-generated versions of our ad, each resonating with local languages and cultural nuances,” stated Shay Chikotay, Head of Creative & Content at eToro.
Powerful Features of Veo 3
- Create scenes with sound: AI generates synchronized video and audio.
- High-quality output: Video production in high-definition (1080p).
- Global audience reach: Easy translation of dialogue across various languages.
- Bringing still images to life: A new feature launching in August allows users to animate photos with text prompts.
Veo 3 emphasizes responsible use, embedding an invisible digital watermark in every video frame to help combat misinformation. Furthermore, Google provides additional security assurances via an indemnity for generative AI.
For those interested in AI and big data, the upcoming AI & Big Data Expo promises rich discussions on the future of technology.